Privacy policy
Last updated: 24 August 2026
Bear Tackle (“Bear Tackle”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share your personal information when you visit beartackle.co.uk, purchase our products, create an account, contact us, subscribe to marketing or otherwise interact with Bear Tackle.
Bear Tackle operates its online store using Shopify, which provides the ecommerce platform through which we offer our products and services.
For the purposes of applicable UK data-protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Bear Tackle is the data controller for the personal information described in this policy where we determine how and why that information is processed.
1. Personal Information We Collect
Depending on how you interact with Bear Tackle, we may collect:
Identity and contact information, including your name, email address, telephone number, billing address and delivery address.
Order and transaction information, including products purchased, order history, returns, refunds, exchanges, shopping basket information and delivery information.
Payment information, including information required to process your payment. Payments are processed through Shopify and/or third-party payment providers and we do not necessarily receive or store your complete payment-card details ourselves.
Account information, including account details, preferences and settings where customer accounts are available.
Communications, including information you provide when contacting Bear Tackle regarding an order, product, return, trade enquiry or customer-support matter.
Technical information, including your IP address, browser, device information, operating system and other technical identifiers.
Website usage information, including information about how you interact with our website, pages viewed, products viewed, items added to your basket and other interactions with the store.
Marketing information, including your marketing preferences and information relating to your interaction with marketing communications where applicable.
Shopify's existing policy similarly identifies contact, financial, account, transaction, communication, device and website-usage information as categories processed through your store.
2. How We Collect Your Information
We may collect personal information:
- directly from you when you place an order, create an account, contact us or provide information through our website;
- automatically when you use our website, including through cookies and similar technologies;
- from Shopify and other companies that provide services to Bear Tackle;
- from payment providers;
- from delivery, manufacturing and fulfilment partners where necessary to fulfil or manage an order; and
- from marketing, analytics and other service providers where legally permitted.
These sources are also reflected in the Shopify-generated policy supplied with your store.
3. How We Use Your Personal Information
We may use your personal information to:
- process and fulfil orders;
- process payments;
- arrange manufacturing, fulfilment and delivery;
- provide order confirmations and delivery updates;
- process returns, refunds and exchanges;
- provide customer support;
- manage customer accounts;
- respond to enquiries;
- prevent fraud and protect our website and customers;
- maintain and improve our website and services;
- comply with legal, tax, accounting and regulatory obligations;
- establish, exercise or defend legal claims;
- understand how customers use our website;
- provide relevant advertising where permitted; and
- send marketing communications where permitted by law.
4. Our Lawful Bases for Processing
Under UK data-protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
Contract – where processing is necessary to enter into or perform a contract with you. For example, we need your name, order details and delivery information to process and deliver your purchase.
Legal obligation – where we need to process information to comply with an applicable legal requirement, including certain accounting, tax, consumer-protection or regulatory obligations.
Legitimate interests – where processing is necessary for our legitimate business interests or those of another party and those interests are not overridden by your rights and freedoms. This may include fraud prevention, website security, improving our services and certain forms of marketing where legally permitted.
Consent – where you have given us valid consent for a particular use of your information, including certain marketing or non-essential cookie activities. You may withdraw consent at any time.
The ICO requires businesses to identify an appropriate lawful basis for their processing; legitimate interests, for example, requires consideration of purpose, necessity and the individual's rights.
5. Orders and Fulfilment
We use personal information to process and deliver orders.
Some Bear Tackle products may be manufactured, printed, fulfilled or delivered by third-party suppliers.
Where necessary, relevant customer information may therefore be provided to manufacturing, fulfilment and delivery partners so that they can prepare and deliver your order.
We only provide information necessary for the relevant purpose.
6. Shopify
Our online store is hosted by Shopify.
Shopify processes information relating to your access to and use of our store in order to provide its ecommerce services.
Information submitted through our store may therefore be transmitted to and processed by Shopify and relevant service providers.
The Shopify-generated policy you supplied explains that Shopify processes information relating to customers' access and use of the store and that data may be transmitted to Shopify and other parties outside the customer's country.
Shopify maintains its own privacy information explaining how it processes personal information.
7. Payments
Payments made through our website are processed through Shopify and/or supported third-party payment providers.
Payment providers may collect and process payment details, transaction information and information necessary to prevent fraud and authorise transactions.
Their processing may also be subject to their own privacy policies.
8. Sharing Personal Information
We may share personal information where necessary with categories of recipients including:
- Shopify;
- payment processors;
- manufacturers and print-on-demand providers;
- fulfilment partners;
- delivery and courier companies;
- website and IT service providers;
- analytics providers;
- customer-support providers;
- professional advisers;
- marketing and advertising providers where legally permitted; and
- regulators, courts, law-enforcement authorities or other parties where disclosure is required or permitted by law.
We do not sell customer personal information in the ordinary meaning of selling customer databases for money.
9. Marketing
Where legally permitted, Bear Tackle may use personal information to provide information about products, promotions, launches and other Bear Tackle news.
For electronic marketing such as emails and text messages, we will comply with applicable data-protection and electronic-marketing rules, including the Privacy and Electronic Communications Regulations (PECR).
Where consent is required, marketing will only be sent after appropriate consent has been obtained.
Where the law permits us to rely on another basis, such as the applicable existing-customer rules or legitimate interests, we may do so where the relevant legal requirements are satisfied.
You can unsubscribe from marketing emails at any time using the unsubscribe link contained within the message or by contacting us.
The ICO states that electronic marketing is subject to PECR as well as UK data-protection law and that individuals have an absolute right to object to direct marketing.
Opting out of marketing will not prevent us from sending necessary communications concerning your orders, account, returns or customer-service requests.
10. Cookies and Similar Technologies
Our website uses cookies and similar technologies.
Some cookies are necessary for the operation of our store, including functionality such as shopping baskets, checkout and security.
Other cookies may be used for analytics, personalisation and advertising.
Where UK law requires consent before storing or accessing non-essential cookies or similar technologies on your device, we will request that consent through our website's cookie-management tools.
You can manage available cookie choices through the cookie controls provided on our website.
Consent under applicable electronic privacy rules must meet UK GDPR standards where consent is required.
11. International Transfers
Some companies that process personal information on our behalf, including Shopify or other technology and fulfilment providers, may process information outside the United Kingdom.
Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable data-protection law.
These may include transfers to countries recognised as providing adequate protection or the use of approved contractual safeguards.
Your existing Shopify policy likewise provides for recognised transfer mechanisms where information is transferred outside the UK or EEA.
12. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:
- fulfilling and administering orders;
- maintaining appropriate transaction records;
- providing customer support;
- complying with legal, accounting and tax obligations;
- preventing fraud;
- resolving disputes; and
- establishing, exercising or defending legal claims.
Different types of information may therefore be retained for different periods.
When personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.
13. Security
We take reasonable technical and organisational measures designed to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.
Our ecommerce store also uses Shopify's infrastructure and security measures.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
14. Your UK Data Protection Rights
Depending on the circumstances and subject to applicable exemptions, you may have the right to:
Access – request a copy of personal information we hold about you.
Rectification – request correction of inaccurate or incomplete information.
Erasure – request deletion of your personal information in certain circumstances.
Restriction – request that we restrict how your information is processed in certain circumstances.
Data portability – receive certain information in a structured, commonly used and machine-readable format and, where applicable, have it transferred to another organisation.
Object – object to certain processing based on legitimate interests.
Object to direct marketing – ask us to stop using your personal information for direct-marketing purposes.
Withdraw consent – where processing is based upon consent, withdraw that consent at any time.
You may also have rights concerning certain forms of automated decision-making where applicable.
The Shopify-generated policy already provides for access, deletion, correction, portability, restriction, objection and withdrawal of consent for UK/EEA customers.
To exercise your rights, contact:
We may need to verify your identity before fulfilling certain requests.
15. Children's Privacy
Our website and products are not specifically directed at children, and we do not knowingly collect personal information from children where doing so would be unlawful.
If you believe a child has provided personal information to us improperly, please contact us so that we can investigate and take appropriate action.
16. Third-Party Websites
Our website may contain links to third-party websites, platforms or social-media services.
Bear Tackle is not responsible for the privacy practices of independent third parties.
We recommend reviewing the privacy policy of any third-party website you visit.
17. Complaints
If you have concerns about how Bear Tackle uses your personal information, please contact us first at:
We will try to resolve your concern.
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent data-protection regulator.
Information about raising a data-protection complaint is available from the ICO at ico.org.uk.
18. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our website, products, suppliers, technology, business practices or legal requirements.
When we make changes, we will publish the revised policy on our website and update the Last updated date.
We encourage customers to review this policy periodically.
19. Contact Us
If you have questions about this Privacy Policy, how Bear Tackle handles personal information, or you wish to exercise a data-protection right, contact:
Bear Tackle
Email: sales@beartackle.co.uk
Website: beartackle.co.uk
For the purposes of applicable UK data-protection law, Bear Tackle is the data controller where we determine the purposes and means of processing your personal information.